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  • 标题:EVALUATION OF USEFULNESS OF SERVQUAL AND CSI METHODS IN CONTEXT OF LOGISTICS CUSTOMER SERVICE RESEARCH
  • 其他标题:OCENA PRZYDATNOŚCI METOD SERVQUAL I CSI W KONTEKŚCIE BADANIA LOGISTYCZNEJ OBSŁUGI KLIENTA
  • 本地全文:下载
  • 作者:Joanna Woźniak ; Joanna Woźniak
  • 期刊名称:Research on Enterprise in Modern Economy Theory and Practice
  • 印刷版ISSN:2084-6495
  • 出版年度:2017
  • 期号:2
  • 页码:238-249
  • DOI:10.19253/reme.2017.02.020
  • 语种:English
  • 出版社:Gdańsk University of Technology
  • 摘要:In this paper,the selected methods of quality measurement of logistics services for a customer,including: the SERVQUAL method,and CSI were described.Acquaintanceship with the methods referred to above is extremely important in the context of activity,constantly-changing requirements and the preferences of customers.The widespread character of those methods resulted in their broad application in services because of which they have been accused of numerous imperfections,and modified many times.In this dissertation,both advantages and reservations formulated by a large number of researchers were included.Upon the basis of them,it is possible to formulate a conclusion that the measurement of quality for logistics services for a customer is certainly possible.A question that remains to be answered is,however,the one relevant to the selection of a method,and the modification of it in the context of the activity of a selected organization.
  • 其他摘要:W artykule omówiono wybrane metody pomiaru jakości logistycznej obsługi klienta,do których zaliczono metodę SERVQUAL oraz CSI.Znajomość przytoczonych metod jest niezwykle ważna w kontekście wciąż zmieniających się wymagań i preferencji klientów.Powszechno
  • 关键词:quality service;logistics customer service;SERVQUAL;CSI
  • 其他关键词:jakość usług;logistyczna obsługa klienta;SERVQUAL;CSI
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