期刊名称：Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1300-3747
出版年度：2011
卷号：15
期号：1
页码：65-84
语种：English
出版社：Çukurova University
摘要：Nowadays, companies accept that environmental protection is a part of their strategies. Many companies are forced to apply proactive environmental management by governments, customers, employees and competitors. Thereto, companies began to consider the relationship between proactive environmental management strategies and performance. Also there are important findings about adaptation of companies to proactive environmental management strategies to gain competitive advantage. In this study proactive environmental management approach is investigated conceptually. The aim of the study is to contribute to the literature gap about proactive environmental management and to provide a conceptual frame to the future applied researches. To conclude it is stated that, it isn’t easy to apply proactive environmental strategies for companies and support of top managers and participation of employees are essential to apply these strategies successfully. Also companies, government, public institutions, universities and leading institutions should collaborate to develop proactive environmental management approach.
其他摘要：Günümüzde işletmeler çevreyi korumayı, stratejilerin bir parçası olarak kabul etmektedirler. Birçok işletme, hükümetler, müşteriler, çalışanlar ve rakiplerin baskıları ile proaktif (önleyici) yönetimi uygulamaya zorlanmaktadırlar. Bunlara ek olarak işletm
