期刊名称：Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1300-3747
出版年度：2012
卷号：16
期号：1
页码：37-51
语种：English
出版社：Çukurova University
摘要：While fast communication (electronic mail, communication groups, information file transfer) that comes with internet technology, is providing many uses to humanbeing, it has also become an effective way of firms’ introducing themselves to the customers. Due to internet has a strong distribution and trade net power effect except for information communication and it’s known by all firms/customers, firms get the chance of introducing themselves in a new field. While existing products are being adapted to internet, planning of products that will be sold directly on internet, has also started. Thanks to economic nets that are formed by foundations which have commercial mentality in this manner, ways are found that lower costly, cheaper products can be introduced, sold and communicated to customers in a shorter time. In this study, product strategies applied on internet are evaluated generally.
其他摘要：İnternet teknolojisi ile gelen hızlı iletişim (elektronik posta, haberleşme grupları, bilgi dosya transferi) insanoğluna birçok fayda sağlarken, firmaların tüketicilere kendilerini tanıtmada etkili bir yol haline de gelmiştir. İnternetin bilgi iletişimi h
