摘要：This research conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing perceived poor’s child-well being and loyalty.CRS strategy were being implementing by the 2 companies,Garuda Indonesia and Pertamina,BUMN structure that partially own by government.Garuda Indonesia as service company in airline industry,and Pertamina as non service company in oil and gas industry.Using factor analysis and multiple regression,the result show there are some differences between firms CSR activities in in developing children well being and customer loyalty.This result has implication for the firm that different type of CSR activities and different industry will reflect different motives,further have different impact in children’s well being.
其他摘要：Penelitian ini dilakukan untuk menganalisis kontribusi persepsi motif CSR perusahaan untuk meningkatkan kualitas hidup anak-anak miskin dan loyalitas pelanggan.Strategi CSR yang telah dilakukan oleh 2 perusahaan yaitu,Garuda Indonesia dan Pertamina,yang m
关键词：Corporate Social Responsibility Motives;Poor’s Children Well Being;Customer Loyalty
其他关键词：Motif Tanggung Jawab Sosial;Kualitas Hidup Anak-anak Miskin;Kesetiaan Pelanggan
