摘要：The number of Internet users in Indonesia and e-commerce sales is growing.However,Indonesia is less active in e-commerce research compared to other Asian countries,and existing studies cover limited area.The purpose of this study is identifying the impact of customer satisfaction and trust on loyalty in e-commerce and identifying the factors that influence satisfaction.The results are that information quality affects trust and that trust affects loyalty.E-commerce websites should focus on delivering trusted information on product quality,which will lead to greater customer trust,and greater trust will lead to greater loyalty to the websites.
