期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2014
期号：1
页码：268-272
语种：English
出版社：Academica Brâncuşi
摘要：In this paper,we propose to present a representative set of lines,directions and concrete ways of action that we consider useful and relevant for the economic activity exerted by Romanian entrepreneur in his quality as main actor in the national system of market economy.In other order of ideas we believe that a better understanding of entrepreneurship phenomenon will obviously provide us many significant indications on the determinants of success and business failure.The concepts and ideas presented in this analyzed issue gives us a realistic perspective on how the entrepreneurs succeed to determine and influence the consumers' preferences through the placing on market a variety of new products and services.On this background we can mention that through its specific activities,the entrepreneurship environment is meant to introduce new products and services of superior quality with a significant added value to satisfy at the highest level of customer needs.Thanks to their innovative capacity the entrepreneurs show modern modalities of production and they also identify new markets which have not yet been exploited.Also,through the entrepreneurship activity are discovered and created new business organizations which directly affect the economy.In this context,the creation of new business opportunities through entrepreneurial activity,productivity and innovation lead to economic growth.
关键词：entrepreneur;entrepreneurial environment;entrepreneurial activity;economic development;small and medium enterprises
