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  • 标题:THEORIES OF CONSUMER’S SATISFACTION AND THE OPERATIONALIZATION OF THE EXPECTATION DISCONFIRMATION PARADIGM
  • 本地全文:下载
  • 作者:FLORIN LUCIAN ISAC ; SERGIU RUSU
  • 期刊名称:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
  • 印刷版ISSN:1844-7007
  • 出版年度:2014
  • 期号:2
  • 页码:82-88
  • 语种:English
  • 出版社:Academica Brâncuşi
  • 摘要:The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm.A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradigm.
  • 关键词:expectation;disconfirmation;paradigm;satisfaction
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