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  • 标题:PROBLEMS IN MEASURING CUSTOMER SATISFACTION
  • 本地全文:下载
  • 作者:Isac Florin Lucian ; Rusu Sergiu ; Cureteanu Radu Silviu
  • 期刊名称:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
  • 印刷版ISSN:1844-7007
  • 出版年度:2012
  • 期号:4
  • 页码:22-25
  • 语种:English
  • 出版社:Academica Brâncuşi
  • 摘要:Companies that embrace client orientation are preoccupied by measuring the level of satisfaction of those who consume their products or utilizes their products. That is why,customer satisfaction has to be transposed in measurable parameters that can be understood and influenced. Nevertheless,measuring customer satisfaction involves a lot of problems.
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