期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2012
期号：4
页码：209-212
语种：English
出版社：Academica Brâncuşi
摘要：Reputation is one of the most important intangible corporate active.In the literature we can find different definitions and methods of measurement for reputation.In this paper we will emphasize some of them.We will see how increased the importance of reputation in the last years.We will see how important this asset is for the company and how a positive reputation determines the competitive advantage for the company.
