期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2015
卷号：1
期号：1
页码：183-189
语种：English
出版社：Academica Brâncuşi
摘要：Consumer behavior research was conducted on bank services and (non-alcohol) soft drinks.Based on four different currencies and ten services there are analyses made on bank clients’ distribution by bank services and currencies,percentage distribution by bank services,percentage distribution of bank services by currencies.Similar results are also received in case of ten soft drinks with their five characteristics: consumers quantities split by types of soft drinks and attributes;Attributes percentage split by types of soft drinks;Types of soft drinks percentage split by attributes.With usage of ANOVA,based on the marketing research outcomes it is concluded that bank clients’ total quantities i.e.populations’ unknown mean scores do not differ from each other.In the soft drinks research case consumers’ total quantities i.e.populations’ unknown mean scores vary by characteristics.
关键词：ANOVA;Bank Services and Currencies;Soft Drinks;hypothesis.
