期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2015
期号：3
页码：126-129
语种：English
出版社：Academica Brâncuşi
摘要：“A business must primarily be able to create a consumer;hence the need to establish a marketing objective.Businesses must be able to innovate,to not be overtaken by competitors;hence the need for an objective innovation.All businesses depend on three factors of production (labor,material and capital resources) are thus need to set targets for employment and development.Resources must be employed in a productive way and must increase their productivity to ensure survival of the business,which is why it takes productivity objectives.Businesses exist in society and must assume responsibility for the impact they have,setting targets that take into account social dimensions of business.Finally,the need for profit,without which no objective could not be achieved because all involve effort,so costs can not be financed only from the profit that can eliminate the risk by covering potential losses."(PF Drucker :).
