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  • 标题:SUSTAINABLE DEVELOPMENT – AN IMPERATIVE OF INDUSTRIAL COMPANIES.CASE STUDY: COCA-COLA HBC ROMANIA
  • 本地全文:下载
  • 作者:Catalin POPESCU ; MARIUS BULEARCA
  • 期刊名称:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
  • 印刷版ISSN:1844-7007
  • 出版年度:2015
  • 期号:3
  • 页码:213-216
  • 语种:English
  • 出版社:Academica Brâncuşi
  • 摘要:The paper begins with a summary of the concept,emphasizing that sustainable development is a strongly supported policy around the world.The case study examines specific aspects of sustainable development in Coca-Cola HBC Romania.Finally it presents the main obstacles and opportunities identified for adoption by Romanian companies in their business of sustainable competitiveness strategies.
  • 关键词:sustainable development;competitiveness;sustainability;organizational culture
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