期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2012
期号：2
页码：207-214
语种：English
出版社：Academica Brâncuşi
摘要：The deep changes which happen in today society impose of educational institutions new exigencies for qualifications of the young generation.Taking her the former responsibilities of people,those see obliged all the time to adjust oneself by new curricular projects at quick economical and social change which influence decisive the conception what regarding the role of education system.For this reason any entity for profit to a big notoriety,for use at maximum the opportunities offered by market and for neutralization the threats of external environment in the first place is necessary to invest in human component and in them perfection,the key of any successful business.That is why a special importance presents the adaptation capacity of educational entities to continuum improvement of them offers which to lead to essentials elements of concept super named “the new paradigm of marketing”.The study it is based by primary quantitative research method by conclusive-descriptive nature based by the divided plans or transversal research how this is known in specialty literature and it is a punctual investigation through the Romanian students at master.The quantitative data processed using SPSS.
关键词：Consumer Behaviour;Education;Educational Services Market;Students;Marketing Research
