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  • 标题:UTILIZAREA MARKETINGULUI ÎN PROMOVAREA ETICII ÎN AFACERI
  • 本地全文:下载
  • 作者:Niculescu George
  • 期刊名称:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
  • 印刷版ISSN:1844-7007
  • 出版年度:2007
  • 期号:1
  • 页码:325-330
  • 语种:Romanian
  • 出版社:Academica Brâncuşi
  • 摘要:Corporate responsibility is now on everyone’s agenda.Companies today face an increasingly complex array of economic,social and environmental pressures.They are operating in a global business environment perhaps more complex and demanding than at any point in history.At the same time society faces enormous challenges in achieving the goals of sustainable development around the world.Climate change,poverty alleviation,population growth,demographic shifts and resource shortages all threaten the lives and chances of future generations.These issues were previously considered business “externalities”,costs to be picked up and managed by governments on behalf of society.The dawning reality in companies is very different.
  • 关键词:ethical business;marketing;corporate responsibility;management.
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