期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2007
期号：2
页码：207-212
语种：English
出版社：Academica Brâncuşi
摘要：Universities need strategies which they can adopt according to the provided services and to the market they function on. That way the cost-management,differentiation and communication strategies allow a competitive advantage. The formation of a culture in this domain is an essential condition for the continual improvement of the quality and for introducing the system for quality management to a faculty or a university. The concept of quality culture expresses the totality of the knowledge acquired or recognized of the quality values on which the organization develops its own survival skills in the inner and outer environment and administrates its own internal affaires. The quality of university education has become a subject of major importance because the job’s market has become smaller and more demanding. On the quality of education are interested the students,as main clients,their parents,future business owners,the government,the society in general and also the entire university staff which are the ones that assure the quality of the educational process. Introducing the base principles of TQM in a university depends on the existence of an adequate culture of the entire staff.
