期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2016
期号：1
页码：5-12
语种：English
出版社：Academica Brâncuşi
摘要：Many companies have started to measure customer satisfaction and loyalty in order to become more customer - oriented and to improve performance.This information is very useful as companies are working in increasingly competitive environments.As measuring customer satisfaction and loyalty is a relatively new undertaking,companies usually have to learn from their own mistakes.This paper is focused on general concepts of customer satisfaction and loyalty and some principles of their measuring.
