摘要：Communication can be said to happen whenever the individual attributes significance to message-related behavior (1). Wilbur Schramm defined Communication as " the process of establishing a Commonness or oneness of thought between a sender and a receiver (2). Central to this definition is the concept that for communication to occur there must be a transfer of information from one party-the Sender-which is received and understood by the other party-the receiver. In other words both receiver and Sender play an active role in establishing communication (3). Communication,derived the Latin word communis,meaning common,is the process of establishing commonness (4).
