期刊名称：Management Dynamics in the Knowledge Economy Journal
印刷版ISSN：2286-2668
出版年度：2014
卷号：2
期号：1
页码：123-154
语种：English
出版社：College of Management, National University of Political Studies and Public Administration
摘要：the paper concentrates on universities strategies for admitting students and the rate at which private sector universities expand in today’s higher educational setups.!is paper answers the following question: to what extend are the public universities di"erent from the private universities? In an attempt to #nd the answers,the whole study is developed towards students’ perception of the universities positioning in terms of what they are o"ering to the customers,through what they prompt people to apply for admission? !erefore,this paper looks at the prevailing admission strategies and potential students’ entry requirements at both public and private universities to determine the theoretical systems that are used by these universities in competition for customers (students).A quantitative survey of students in both public and private universities in Ghana was undergone In all,a total number of 255 questionnaires were printed.Only 187 were answered and returned out of 200 distributed questionnaires to the public sector universities whereas 55 questionnaires were distributed to the private sector students and 51 were answered and returned.!is research was based on sampling data collection methods.!e #ndings show that there are three categories of universities such as Publicly/Fully Independent Chartered Universities,Privately Owned Universities and Personal/Sole Proprietorship University Colleges.All these a"ect students’ choices for admission application.!e #ndings clearly indicate that both public and private universities purposes are related using Pearson’s Product Moment Correlation Coe$cient formulae to that of the sole proprietorship colleges.Also,the admission requirement strategies di"er between public and private universities.
