摘要：Di dalam era social commerce,individu berbagi pengetahuan,pengalaman,dan informasi tentang produk dan jasa dengan orang-orang di lingkungannya atau teman-teman dekatnya.Terbentuk atas dasar social support theory,relationship quality,dan konsep media sosial,penelitian ini mengusulkan model yang bertujuan untuk menginvestigasi atau menganalisa lebih dalam terkait peran faktor-faktor sosial yang memberikan pengaruh terhadap relationship quality dengan ketiga dimensinya,yakni commitment,trust,dan satisfaction,serta social commerce intention.Survei dilakukan dengan menggunakan online-survey platform dan kuesioner disebarkan di media sosial Facebook yang merupakan situs jejaring sosial terpopuler di Indonesia (APJII,2016),dan metode PLS-SEM digunakan guna membuktikan secara empiris model yang diajukan.Hasil dari penelitian ini memberikan gambaran terkait faktor-faktor sosial yang memberikan pengaruh signifikan terhadap relationship quality maupun social commerce intention.Secara garis besar,penelitian ini menyoroti perubahan perilaku konsumen dalam era social commerce.Hal ini juga memberikan kontribusi positif bagi pengembangan teori dalam konteks social commerce.Secara practical,hasil penelitian ini menunjukkan bahwa perubahan teknologi dalam dunia e-commerce merupakan peluang dan tantangan baru bagi para praktisi agar bisa menyesuaikan dan memanfaatkan peluang tersebut.
其他摘要：In the era of social commerce,individuals share their knowledge,experience,and information about products and services with people in their neighborhood or close friends.Formed on the basis of social support theory,relationship quality,and social media concepts,this study proposes a model that aims to investigate or analyze more deeply about the role of social factors that influence relationship quality with its three dimensions (commitment,trust and satisfaction),as well as social commerce intention.Surveys were conducted using online-survey platforms and questionnaires distributed on which are the most popular social networking sites in Indonesia (APJII,2016),and the PLS-SEM method was used to prove empirically the proposed model.The results of this study related to social factors that give a significant influence on relationship quality and social commerce intention.This study highlights the changing behavior of consumers in the era of social commerce.It also contributes positively to the development of theory in the context of social commerce.Practically,the results of this study indicate that technology changes in the ecommerce is a new opportunity and challenge for practitioners to be able to adjust and take advantage of these opportunities.
关键词：social commerce;social support;relationship quality;media sosial
其他关键词：social commerce;social support;relationship quality;social media
