摘要：The paper presents an example of evaluation of the intervention EUCHIRES (EUropean public awareness campaign on the use of seat belts and CHIld REstraint Systems) which was designed to promote the use of seat belts and child safety seats (CSS).It combined media campaign and project work in a few chosen Slovene kindergartens with preventive and repressive actions of the Police.The evaluation model consisted of three different approaches: (a) the media campaign evaluation using a telephone poll,(b) the investigation of changes in knowledge,attitudes and self-reported use of CSS in case of both kindergarten teachers and parents,and (c) the observational study of the actual seat belt and CSS wearing rates on the roads.Media campaign proved effective in terms of reach,attractiveness,and recall of its message.Besides,the comparison of the effects of the combined approach (media campaign and project work) with the effects of media campaign alone showed that the first approach had been more effective only in terms of educating both kindergarten teachers and parents.With changing attitudes and self-reported use of CSS,however,no major differences between approaches were detected.In addition,the results of the observation revealed the 8% increase in the number of properly restrained children being younger than 12 years during the intervention,whereas the wearing rates of other groups of passengers did not change.Critical examination of the evaluation model together with some guidelines for planning and evaluating future interventions is provided in the end.
其他摘要：V prispevku je predstavljena evalvacija preventivne akcije EUCHIRES (EUropean public awareness campaign on the use of seat belts and CHIld REstraint Systems) za spodbujanje uporabe varnostnih pasov in otroških varnostnih sedežev (OVS),ki je vključevala medijsko kampanjo,projektno delo v izbranih slovenskih vrtcih ter preventivno in represivno delovanje Policije.Model evalvacije preventivne akcije je vseboval tri različne pristope: (a) evalvacijo medijske kampanje s telefonsko anketo,(b) ugotavljanje sprememb v znanju,stališčih in samoporočani pogostosti pripenjanja otrok v OVS pri vzgojiteljicah in starših v izbranih vrtcih ter (c) opazovanje dejanske pripetosti otrok in odraslih v avtomobilih.Medijska kampanja se je v kontekstu njenega dosega,privlačnosti in pravilnega razumevanja sporočila izkazala za učinkovito.Poleg tega je primerjava učinkov kombiniranega pristopa (medijske kampanje s projektnim delom) in same medijske kampanje pokazala,da je kombinirani pristop bolj učinkovit pri informiranju vzgojiteljic in staršev,medtem ko pri spreminjanju stališč in samoporočanega vedenja med učinkovitostjo obeh pristopov ni večjih razlik.Rezultati opazovanja so nadalje pokazali,da se je število pripetih otrok,mlajših od 12 let,v času preventivne akcije povečalo za 8 %,pripetost ostalih potnikov pa se praktično ni spremenila.Uporabljeni model evalvacije je na koncu kritično ovrednoten,podane pa so tudi nekatere smernice za načrtovanje in evalvacijo prihodnjih preventivnih akcij.
