出版社：University of Belgrade, Faculty of Law, Belgrade, Serbia
摘要：In the very setting of the scene for the book,Bowles sends a clear signal: his aim is to convince a reader that Homo economicus,a model of amoral selfishness,is not a prudent assumption on which laws and public policies should be based. It is the incumbent legislative design based on that very assumption that creates incentives to individuals,to direct them towards some desirable behaviour. That is wrong,according to the author,at least in some cases,like examples,frequently and ubiquitously referred to in the book,of parents and their children in Haifa kindergarten and Boston firefighters and their Commissioner. In both cases introduction of (monetary) fines to suppress observed behaviour (late collecting of children and frequent sick leave) produced the opposite results: the intensity of the undesirable behaviour increased. That was apparently sufficient for a bold initial statement by the author: “Economists,who have placed the act of choosing at the center of all human activities,have now discovered,in short,that people are not very good choosers” (p. 8). And all that enlightenment thanks to Thaler,Sunstein,Kahneman,et al.,i.e. behavioural economics.
