期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2010
期号：15
页码：1-7
DOI：10.29358/sceco.v0i15.170
语种：English
出版社：University of Bacău
摘要：This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept.Market orientation is the main item discussed,emphasizing the advantages and pitfalls of applying such a specific concept.
