期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2012
期号：16-17
页码：1-7
DOI：10.29358/sceco.v0i16-17.97
语种：English
出版社：University of Bacău
摘要：In the European Union a significant number of regulations aimed at agricultural and food sector thus creating the legal framework regarding the mode of production,pricing,distribution and communication in relation to agri-food products.Specificity agri-food marketing communication at EU level resulting in most of the measures taken with regard to ensuring consumer protection,food safety and security,some of them,in force in early 2012,referring to the labeling,presentation and advertising of agri-food products,sponsorship and distinctive signs of quality are shown in this paper.
关键词：communication;labeling;presentation of agri-food products;advertising;sponsorship;quality marks
