期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2015
期号：21
页码：144-150
DOI：10.29358/sceco.v0i21.315
语种：English
出版社：University of Bacău
摘要：E-commerce market in Romania recorded the lowest level of development compared to other EU countries,in terms of the intensity of online purchase habit of the population of Romania.Thus,in 2014,only 16.7% of those who used the computer in the range of 16-74 years and 10% of the total population of the same age had made online purchases,compared with 63.3% and 50% respectively - the same indicators at EU level.Still,in Romania there was a rapid increase in the share of those who make online purchases,so in 8 years (2007-2014) this indicator increased by 3 times.Regarding the categories of the population by various characteristics,greater orientation towards online purchases is recorded among individuals with high formal education,youth (under 35),with above-average incomes.In terms of product categories purchased online,the most favorite categories are: clothes,sports goods.This analysis is based mostly on official statistics provided by Eurostat.
关键词：e-commerce market;turnover from e-commerce;orders over internet;structure of demand on internet
