期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2016
期号：23
页码：75-81
DOI：10.29358/sceco.v0i23.357
语种：English
出版社：University of Bacău
摘要：Based on the results of a direct research conducted in April 2016 among students of the Faculty of Economic Sciences of the Vasile Alecsandri University of Bacau,this paper highlights the notoriety of Romanian brands in general,as well as for product categories: food products and alcoholic beverages,cosmetics and personal hygiene products,cleaning products,clothing,footwear,consumer electronics and cars.The research was conducted on a sample of 100 respondents aged between 18-30,having an exploratory character.We studied unaided brand awareness,respondents being asked to indicate the top three brands that come to their mind for each evaluated product.The results of the study revealed the most recognized Romanian brands on the investigated sample,both in terms of known brand enunciation among the top three,and as first nominations made (Top-of-mind awareness).
