期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2016
页码：83-88
DOI：10.29358/sceco.v0i0.352
语种：English
出版社：University of Bacău
摘要：The Corporate Social Responsibility (CSR) is a prerequisite for business growth,through innovation and business opportunities providing,in order to make the difference between companies,in the high competitive environment.In our view,the CSR must be integrated and developed inside the company strategy,as its basic set of moral values and principles that reflect the company goals.In this scientific approach,we have explained the concept of Social Responsibility both in terms of theory and as an analysis support for practical issues,in some eastern Romanian companies.The paper is oriented for achieving two main goals: to determine the main Social Responsibility actions made by the companies and to demonstrate the importance of their implementation;to explore the impact of the CSR activities on an expected advantageous position of these companies on their markets.Considered as a direct beneficiary of the community where it belongs,the company returns a part of its success to the community through its active participation in the critical general problems.A company that does not respect the environment,the community,its employees or the ethical principles,will lose credibility and will move away customers and suppliers.
关键词：Corporate Social Responsibility;competitive advantage;managerial culture;economic and social efficiency;ethical principles
