期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2016
页码：95-101
DOI：10.29358/sceco.v0i0.348
语种：English
出版社：University of Bacău
摘要：Personal selling is a major element in the marketing communication program of a business firm.This article describes in a theoretical way the scope and significance of personal selling in marketing,it outlines the stages of the selling process.Personal selling is the most effective marketing communication tool because it allows salespeople to adapt their presentation to each potential or current client.They use their knowledge of the customer’s buying process to choose effective sales strategies.An effective sales presentation is usually the most important element of a sales job.Most well-managed companies want their salespeople to go through the following sequence in making a presentation: locating and qualifying prospects,a preapproach,the presentation itself,closing the sale and follow-up.Finding the best prospects may be the key step in this sequence,but the close may be the hardest part.
