出版社：Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society
摘要：In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric.Starting from systemic-functional linguistics,the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy,defi ned as a plan for achieving a particular purpose.
