期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2009
期号：14
页码：1-4
DOI：10.29358/sceco.v0i14.39
语种：English
出版社：University of Bacău
摘要：In the current period,when the issue of efficient use of financial resources is a central,organizations seeking the best ways to both promote their self-image,and products or services they produce and sell.Between the promotional techniques by the mass communication in which organizations can appeal,the makers have to choose between advertising and public relations activities.
