期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2009
期号：14
页码：1-4
DOI：10.29358/sceco.v0i14.45
语种：English
出版社：University of Bacău
摘要：Strategic marketing has been for a long time widely recognized as an important aspect of activity of modern organizations.Knowing it characteristics and its role in organizational management is extremely important in developing a long-time efficient business.This article focuses on presenting some synthetic conclusions extracted from the structured strategic marketing works of well-known marketing authors.
