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  • 标题:FMCG companies specific distribution channels
  • 本地全文:下载
  • 作者:Ioana Barin - Olariu
  • 期刊名称:Studies and Scientific Researches: Economics Edition
  • 印刷版ISSN:2066-561X
  • 电子版ISSN:2344-1321
  • 出版年度:2009
  • 期号:14
  • 页码:1-5
  • DOI:10.29358/sceco.v0i14.48
  • 语种:English
  • 出版社:University of Bacău
  • 摘要:Distribution includes all activities undertaken by the producer,alone or in cooperation,since the end of the final finished products or services until they are in possession of consumers.The distribution consists of the following major components: ƒ Distribution channels or marketing channels,which together form a distribution network;ƒ Logistics o rphysical distribution.In order to effective achieve,distribution of goods requires an amount of activities and operational processes related to transit of goods from producer to consumer,the best conditions,using existing distribution channels and logistics system.One of the essential functions of a distribution is performing acts of sale,through which,with the actual movement of goods,their change of ownership takes place,that the successive transfer of ownership from producer to consumer.This is an itinerary in the economic cycle of goods,called the distribution channel.
  • 关键词:Distribution channel;direct distribution;indirect distribution;outlets classification.
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