出版社：Faculty of Business and Entrepreneurship, Belgrade
摘要：Starting from the current economical paradigm – economics based on knowledge,this paper investigates production concept of realization of a complex product within production business system (PBS).The aim of this paper is to find an appropriate production concept which will enable PBS to suitably respond to the challenges of global environment,and in such way provide their survival,growth and development.Those are the reasons this paper analyzes relevant aspects of production concepts of product realization,that is,standardization,modularization and customization of products.Results of the analysis point to cyclic nature,that is,recursion of production concepts of product realization in time.The first production concept was the concept of customization of the products produced in manufacture.The next,more advanced,concept was the concept based on standardization of the product,which widely opened the door to mass production.The next,even more advanced,production concept was modularization of products,which enabled the development of product families in an economic way.Customization of products came back to production scene in a more advanced way,on a higher technological level,since it is now based on new information-communication technologies.Convergence of information-communication technologies enabled integration of all three concepts in a unique production concept standardization – modularization - customization.The above mentioned concept is characterized by production sinergy as a result of the integration of its partial concepts.
关键词：production business system;standardization;customization;modularization;strategy;product
