期刊名称：Journal of Engineering Management and Competitiveness
印刷版ISSN：2334-9638
电子版ISSN：2217-8147
出版年度：2016
卷号：6
期号：1
页码：54-61
DOI：10.5937/jemc1601054D
语种：English
出版社：University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin
摘要：The main objective of modern business is achievement of business excellence and world-class of products and services.Companies which actively and continuously apply modern management methods and techniques,especially in marketing,have significantly better chance to strengthen their competitive capability on global market and to assume stable market position with perspective for further market development.Modern business philosophy implies that organization has to be responsible for its actions and steps towards all stakeholders in the environment.Attaining of business excellence goals of an organization presupposes built corporate social responsibility.The research results presented in this paper were used to analyze the possibilities of using modern methods and techniques of public relations in business organizations and improve corporate social responsibility on the market of Bosnia and Herzegovina.
其他摘要：Osnovni cilj savremenog poslovanja je postizanje poslovne izvrsnosti i dostizanje svetske klase proizvoda i usluga.Preduzeća koja aktivno i kontinualno primenjuju savremene metode i tehnike menadžmenta,posebno marketinga,imaju znatno bolju šansu da ojačaju svoju konkurentsku sposobnost na globalnom tržišu i da zauzmu stabilnu tržišnu poziciju sa perspektivom za dalji tržišni rast.Savremena poslovna filozofija podrazumeva da organizacija mora da bude odgovorno za svoje akcije i postupke i to prema svim akterima u okruženju.Postizanje ciljeva poslovno izvrsnosti organizacije pretpostavlja izgrađenu korporativnu društvenu odgovornost.Rezultati istraživanja prikazani u ovom radu su korišćeni za analizu mogućnosti korišćenja savremenih metoda i tehnika odnosa s javnošću u poslovnim organizacijama i unapređenje društveno odgovornog poslovanja na tržištu Bosne i Hercegovine.
关键词：Corporate social responsibility;Public relations;Organization;Quality;Bosnia and Herzegovina
其他关键词：Društvena odgovornost preduzeća;Odnosi s javnošću;Organizacija;Kvalitet;Bosna i Hercegovina.
