期刊名称：Journal of Engineering Management and Competitiveness
印刷版ISSN：2334-9638
电子版ISSN：2217-8147
出版年度：2017
卷号：7
期号：1
页码：11-19
DOI：10.5937/jemc1701011B
语种：English
出版社：University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin
摘要：In this study,the influence of promotion and product quality on customers’ satisfaction was analyzed.The research was conducted via a survey.The goal of the paper was to define and analyze the correlation between variables such as advertising,product quality,brand loyalty and customer satisfaction.The data was statistically processed with a t-test in order to present the data as statistically significantly different.The t-test included the Pearson Correlation,which in all four auxiliary hypotheses was positive.The research provided an insight and strengthened the theory of advertising influence on consumer behavior as well as the concept of brand loyalty and product quality.Further results are presented in the paper.
其他摘要：U ovom radu analizirali su se promocija i brend proizvoda kao uticajni faktori na zadovoljstvo potrošača.Istraživanje je sprovedeno putem upitnika.Cilj rada je bio analiza i definisanje korelacije između varijbali kao što su privredna propaganda,kvalitet proizvoda,lojalnost brendu i zadovoljstvo potrošača.Prikupljeni podaci su se statički obradili i urađen je i t-test kako bi se utvrdilo da li postoji statistčki značajna greška.Urađena je i Pirsenova korelacija koja je za sve četiri pomoćne hipoteze bila pozitivna.Istraživanje je pružilo uvid u problematiku i učvrstila je teorijska istraživanja o uticaju privredne propagande na ponašanje potrošača kao i koncepta lojalnosti brendu i kvaliteta proizvoda.Dalji rezultati su prikazani u radu.
