期刊名称：Journal of Engineering Management and Competitiveness
印刷版ISSN：2334-9638
电子版ISSN：2217-8147
出版年度：2019
卷号：9
期号：2
页码：87-96
DOI：10.5937/jemc1902087B
语种：English
出版社：University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin
摘要：Competitiveness of domestic enterprises on the international market is practically non-existent.The majority of small and medium-sized enterprises (SMEs) face difficulties when it comes to obtaining and maintaining a competitive position on the market.Globalization and business within the domain of the fourth industrial revolution - Industry 4.0,bring challenges for SMEs.Without an adequate quality management system,without the application of ICT and the lack of modern manufacturing equipment,enterprises can’t compete on the international market.In this paper managers of domestic enterprises and customers of various products are surveyed.The two separate surveys included the analysis of quality management,product quality,human resource management,marketing strategy,promotional activities,customer satisfaction,perceived quality and brand development.The goal was to define the relations between the measured factors in order to develop a model for improving business and competitiveness of domestic enterprises in Serbia.The model provides significant insight on how could enterprises enhance their businesses and achieve a competitive position on the international market.Additionally,this present paper provides a solid basis for future research in this domain.
其他摘要：Konkurentnost domaćih preduzeća na međunarodnom tržištu praktično ne postoji.Većina malih i srednjih preduzeća (MSP) suočavaju se sa poteškoćama kada je u pitanju postizanje i održavanje konkurentske pozicije na tržištu.Globalizacija i poslovanje u okvirima četvrte industrijske revolucije - Industrije 4.0,donosi izazove za MSP.Bez adekvatnog sistema menadžmenta kvalitetom,bez primene IKT i nedostatak savremenih mašina i opreme u proizvodnji,preduzeća ne mogu da se takmiče na međunarodnom tržištu.U ovom radu anketirani su rukovodioci domaćih preduzeća i korisnici različitih proizvoda.Dve posebne ankete obuhvatale su analizu upravljanja kvalitetom,kvalitet proizvoda,upravljanje ljudskim resursima,marketing strategiju,promocione aktivnosti,zadovoljstvo korisnika,opaženi kvalitet proizvoda i razvoj brenda proizvoda.Cilj istraživanja je definisanje relacija između merenih faktora kako bi se uspostavio model za unapređenje poslovanja i konkurentnosti domaćih preduzeća u Srbiji.Model pruža značajan uvid u načine na koje preduzeća mogu da unaprede poslovanje i postignu konkurentnu poziciju na međunarodnom tržištu.Dodatno,ovaj rad pruža jaku osnovu za buduća istraživanja u ovom domenu.
