出版社：Visoka turistička škola strukovnih studija, Beograd
摘要：After the introduction which summarizes the basic guidelines for the development of entrepreneurship in special interest tourism,the author explores the development and application as well as the management of entrepreneurship in religious tourism as a type of special interest tourism.Religious components and motives for visiting shrines as an integral part of human culture and tradition have a strenuous impact on the tourism industry,both on the offering and demanding side.The most visited shrines such as Fatima or Lourdes attract four to eight million visitors per year.Considering the fact that this type of tourism is economically very useful in a particular local environment,many shrines as sites have become centres of religious,commercial and cultural events in certain regions throughout history.Their development was followed by investment in infrastructure,culture,catering and other facilities.The implementation of entrepreneurship is based on various segments that enable the development of religious tourism in a particular area,such as catering industry,hospitality industry,tourist mediation,transportation companies and other complementary activities (agriculture,fishing,wine production,commerce and other services).The author explores the indicators of entrepreneurship development in the field of religious tourism as a type of special interest tourism indicating the possibilities it has on the destination development.The development of special interest tourism should be based on effective investment in tourism offer through entrepreneurial projects (catering and other tourist facilities) in accordance with market trends.The investment in tourism offer in the context of religious tourism would result in the growth of religious passengers’ consumption as well as the increase in income from religious tourism,and thus the economic development of the sites with religious content.Examples of such shrines in the world are numerous,such as Lourdes in France,Assisi and San Giovani Rotondo in Italy,Fatima in Portugal,Međugorje in Bosnia and Herzegovina and others.This paper aims at showing the importance of entrepreneurship in special interest tourism in the field of implementation and management of entrepreneurship in religious tourism.
其他摘要：Nakon uvoda u kojem su date osnovne smernice za razvoj preduzetništva u oblasti selektivnih oblika turizma,autor istražuje razvoj i primenu preduzetništva u destinacijama verskog turizma.Religijski sadržaji i motivi za posetu svetilišta,kao sastavnih delova kulture i tradicije,imaju ogroman uticaj na turističku industriju,kako u pogledu ponude,tako i u pogledu tražnje.Najposećenija svetilišta,kao što su Fatima ili Lurd privlače od četiri do osam miliona turista godišnje.Imajući u vidu da je ovaj oblik turizma,u ekonomskom smislu veoma koristan za lokalnu zajednicu,mnoga svetilišta su vremenom postala centri religijskih,trgovačkih i kulturnih događaja određenih regija.Njihov razvoj bio je praćen investicijama u infrastrukturu,kulturu,ugostiteljstvo i dr.Primena preduzetništva bazira se na različitim segmentima,kao što su: ugostiteljstvo,hotelijerstvo,medijacija,saobraćaj i druge komplementarne aktivnosti (poljoprivreda,ribolov,vinarstvo,trgovina i druge usluge),a koje omogućavaju razvoj religijskog turizma u određenoj oblasti.Autor istražuje indikatore razvoja preduzetništva u oblasti verskog turizma,ukazujući na mogućnosti koje se pružaju za razvoj destinacije.Razvoj selektivnih oblika turizma treba da se zasniva na efektivnom investiranju u turističku ponudu kroz preduzetničke projekte koji su u skladu sa savremenim trendovima na tržištu.Investiranje u turističku ponudu u kontekstu verskog turizma uticalo bi na rast potrošnje turista i rast prihoda od verskog turizma,a samim tim i na ekonomski razvoj oblasti u kojima su zastupljeni verski sadržaji.Primeri takvih svetilišta u svetu su brojni: Lurd u Francuskoj,Asizi i San Đovani Rotondo u Italiji,Fatima u Portugalu,Međugorje u Bosni i Hercegovini i dr.Ovaj rad ima za cilj da pokaže značaj implementacije i primene preduzetništva u destinaciji verskog turizma.
关键词：selective form of tourism;entrepreneurship;religious tourism;management of entrepreneurship
其他关键词：selektivni oblici turizma;preduzetništvo;verski turizam;upravljanje u preduzetništvu.
