出版社：Visoka turistička škola strukovnih studija, Beograd
摘要：The different funds of European Union – ISPA,PHARE,SAPARD – ensured the possibility not only to work out developing projects,but also they provided possibility to realize them.These funds’ aim was rural development,spatial development,development of economy but tourism has never been nominated.After the year of 2004 tourism received attention and several funds of European Union aimed at development of infrastructure for tourism,development of thematic routes,development of accommodation,etc.2 There were several strategies prepared for the Danube,and the Datourway project had its special name: Transnational Strategy for the Sustainable Territorial Development of the Danube Area with special regard to Tourism.The Danube is undervalued from the tourism point of view.In the participating countries the capitals,seaside,beaches,mountains are considered real attractions and it means that the tourism strategy for the Danube is a challenging task.The final and main outcome is not only the strategy for tourism considering the customer habits,but an Investment Guide Book pointing out the common values of destination and attraction development together with “best practices” common projects for the different types of regions too,in order to serve the development of Danube Region.
关键词：Danube;development of destination;brand;sustainability;tourism potential
