出版社：Visoka turistička škola strukovnih studija, Beograd
摘要：Innovation is an important aspect of contemporary business.Rapid change in guests’ preferences and expectations significantly affect the restaurant industry.Meeting the diverse hospitality needs implies making innovative programs in all processes such as technical,technological as well as service oriented.Hospitality industry enters into the process of accelerated changes of modern equipment,updated technology,business strategies and hospitality management.The paper will discuss innovative offer design,molecular gastronomy,modern food presentation technique as well as authentic culinary products offer.By introducing such innovations,restaurants create the image of organisations following current trends as well as responding to the market requirements.
其他摘要：Inovacije predstavljaju važan aspekt savremenog poslovanja.Brze promene u željama i očekivanjima gostiju značajno utiču na restoraterstvo.Zadovoljavanje raznovrsnih ugostiteljskih potreba podrazumeva izradu inovativnih programa na svim tehničko-tehnološkim i uslužnim procesima.Ugostiteljstvo ulazi u procese ubrzanih promena savremene opreme,novih tehnologija,tehnike poslovanja i ugostiteljskog menadžmenta.U radu će biti reči o formiranju inovativne ponude,molekularnoj gastronomiji,modernoj prezentaciji hrane i o ponudi autentičnih gastronomskih proizvoda.Ugostiteljski objekat,uvođenjem ovakvih inovacija dobija na imidžu kao organizacija koja prati savremene trendove,ali ujedno odgovara i zahtevima tržišta.
