出版社：Visoka turistička škola strukovnih studija, Beograd
摘要：There is significant gap between tourism educators/researchers and the tourism sector itself. Quite simply the tourism sector does not engage with tourism educators or researchers: indeed the sector could be seen as a research-averse (Cooper and Ruhanen 2002). This gap between tourism knowledge generation and its utilization is not new (Hudson 2013; Pyo 2012; Thomas 2012; Tribe 2008). It is however,an important issue fortourism as it is also clearthat the generation and use of new tourism knowledge for innovation and product development is critical for the competitiveness of both the tourism sector and destinations. This paper argues that tourism educators must understand how to exchange their knowledge with the sector to deliver competitiveness and sustainability.
