出版社：Visoka turistička škola strukovnih studija, Beograd
摘要：The company’s ability to innovate and utilise the advantages of innova_tions is the decisive factor of the survival of hotel companies in today’s turbulent and un?stable business environment.Modern guests expect their needs to be fulfilled as well as to exceed their expectations which is possible only if there is a continuous improvement of the offer and all activities.The aim of the paper is to point out to the importance of innovations in modern hotel business prac?tice,point out to different ways of defining and classifying innovations as well as to show examples of the best practices in terms of introducing innovations to the hotel busi?ness.
其他摘要：Sposobnost organizacije da inovira i iskoristi prednosti inovacija odlučuju- ći je faktor opstanka hotelskih organizacija u današnjem turbulentnom i nestabilnom okruženju.Savremeni gosti očekuju zadovoljenje svojih potreba i premašivanje očekivanja,što je moguće postići jedino kontinuiranim unapređenjem ponude i svih aktivnosti.Cilj rada je da ukaže na značaj inovacija u savremenoj hotelijerskoj praksi,različite načine definisanja i klasifikovanja inovacija,kao i da prikaže primere dobre prakse hotela u pogledu uvođenja novina u poslovanju.
关键词：innovations;hotel business;classification of innovations
