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  • 标题:Knowledge And Knowledge Management As A Competitive Advantage
  • 本地全文:下载
  • 作者:Diana Bratić,M. Sc.
  • 期刊名称:Acta Graphica
  • 印刷版ISSN:0353-4707
  • 电子版ISSN:1848-3828
  • 出版年度:2009
  • 卷号:20
  • 期号:1
  • 页码:43-49
  • 语种:English
  • 出版社:University of Zagreb, Faculty of Graphic Arts
  • 摘要:In the modern business environment with high turbulence and complexity,an organization’s force to create and sustain competitive advantage lies in what it knows,not what it owns.Establishment of a knowledge management in organization will ensure sustainable competitive advantage because the intellectual capital has become the primary bases of core competencies and the key to superior performance.The transition from industrial to knowledge society,effective use of knowledge is one of the deciding factors in the struggle for competitiveness because it will ensure the rationality,efficiency and flexibility in operations,and only through the realization of those graphics company can gain a competitive advantage on the market.
  • 关键词:Knowledge management;competitive advantage;graphic companies
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