期刊名称：Journal of Public Administration, Finance and Law
印刷版ISSN：2285-2204
电子版ISSN：2285-3499
出版年度：2019
卷号：16
期号：1
页码：117-126
语种：English
出版社：Technopress
摘要：This paper identifies the behavioural bias of individual investors in Delhi NCR. Investment decision plays a significant role in one`s life and it is affected by various factors,behavioural bias being one of the most important factor. It is a complex process. As far as risk is concerned,human behaviour has changed drastically over the time and an effort has been made to explore its effect on investment decision. A interview and well structured questionnaire will be distributed among 352 investors to know their behavioral bias score and its impact on investment decision.
