期刊名称：Journal of Asian Finance, Economics and Business
印刷版ISSN：2288-4637
电子版ISSN：2288-4645
出版年度：2017
卷号：4
期号：1
页码：79-86
DOI：10.13106/jafeb.2017.vol4.no1.79
语种：English
出版社：Korean Distribution Science Association
摘要：With the increasing trend of popularity of websites and social networking sites,it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands.In this process,every company should indulge in enhancing their company and brand image through websites and social networking sites that fortify the bonding nature among them.The always-on nature of websites and social networking sites has contributed to their phenomenal marketing power and altered the balance of power between consumers and firms.Websites and social networks are used by hundreds of millions of people to communicate about a huge range of topics,including personal interests,activities,social events and even public issues.The paper explores a case study of the RitzCarlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers.Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make a reservation,ritzcarlton.com is making it possible for them to do so in a sense of the luxury and typical Ritz-Carlton style.It seems to be a staple of the company for years to come.
