期刊名称：Journal of Asian Finance, Economics and Business
印刷版ISSN：2288-4637
电子版ISSN：2288-4645
出版年度：2019
卷号：6
期号：4
页码：261-270
DOI：10.13106/jafeb.2019.vol6.no4.261
语种：English
出版社：Korean Distribution Science Association
摘要：The study examines the relationship between perceived mental benefits,online trust,and personal information disclosure when shopping online in Vietnam.The e-commerce market has been booming in Vietnam since 2015.The number of online transactions and e-commerce sites has increased steadily in recent years.However,the number of online sales in Vietnam is still not high,and consumers are still limited in buying from websites when they have to provide too much information during and after the shopping process.The mix-method is used to ensure the scientific nature of the study.Qualitative research method (phenomenological research) along with the quantitative research method (survey) are applied to meet the research objectives.The data in the study was collected through the group discussion with eight experts and the survey with 917 respondents.Data processing result via SmartPLS software indicate the positive relationships between the factors in the research.The perceived mental benefits have the most potent influence on the online trust of Vietnamese customers;at the same time,both the perceived mental benefits and online trust affect customers personal information disclosure in electronic commerce.Some managerial implications relating increasing the perceived mental benefits,and customers' online trust are proposed for online businesses.
关键词：Perceived Mental Benefits;Online Trust;Personal Information Disclosure;Electronic Commerce
