摘要：The number of SMEs is growing rapidly,because owning one’s own business became a trend in the 21st century.Entrepreneurs seek freedom,money and sustainable development,however the U.S.Small Business Administration indicated that more than 95% of SMEs bankrupt in the first 5 years (SBA,2010).Consumers started to be more aware of health issues and the obesity problem in the world,therefore government interference is inevitable.The recently implemented health taxes in several EU countries largely affected the competitive environment of the food and beverage industry.Therefore,the goal of this paper is to develop a sustainable business development process oriented to the food and beverage industry.The methodology in this study consisted of business strategy development based on a food and beverage industry’s case study;the results were elaborated by referring to the Canvas Business Model concept and the Four Factors to Success concept.The Canvas Business model is oriented to all industries and does not consider the health and natural product trend.The authors’ created methodology includes legislative issues and elements of business support in the business development process.The developed business model methodology identifies the importance of legislative issues,use of ingredients,the brand’s image and distribution strategies based on early adopters.Moreover,a business support system is included in the strategy,which is not considered by other research on the topic.
