摘要：The latest technological developments,especially of the Internet developments,have brought a new concept of mass communication.Moving the center of gravity on a new type of material provides a range of issues relating to the theory of "media" (in a large sense,since it includes the Web),in its specific ethics and the future of communication.Separation of the pure act of communication-related marketing (a mixture between advertising and content) is increasingly difficult phenomena like the virtual,where usually a funny message hidden intention of marketing (brand,link,ad launch an album,etc.).
