期刊名称：Marketing of Scientific and Research Organisations
印刷版ISSN：2353-8503
电子版ISSN：2353-8414
出版年度：2013
卷号：10
期号：4
页码：3-14
DOI：10.14611/minib.10.04.2013.08
语种：English
出版社：The Institute of Aviation
摘要：The article includes an analysis and presentation of selected examples of communication tools,which are used in companies to create and maintain relationships with internal and external environment.The problems related with definition of public relations were also discussed.The article presents the advantage and negative consequences of the use of modern tools of PR,as well.
关键词：one-sided communication;public relations;technology;tools of PR;two-way communication
