摘要：Analisis Faktor Ketahanan Pedagang Warung Tradisional Menghadapi Pesaing Minimarket di Kabupaten Badung. Tujuan penelitian ini adalah untuk menganalisis faktor internal (harga barang, tenaga kerja keliling, modal usaha memadai, diversifikasi produk) dan eksternal (lokasi strategis usaha, kemampuan daya saing, keberadaan mini market) berpengaruh tidak langsung terhadap ketahanan pedagang warung tradisional di Kabupaten Badung melalui pendapatan pedagang tradisional. Untuk melakukan analisis terhadap tujuan yang telah ditetapkan, data dikumpulkan dari 160 responden pedagang warung tradisional di delapan desa pada Kabupaten Badung dengan menggunakan kuesioner. Selanjutnya data yang terkumpul dianalisis dengan menggunakanan alisis deskriptif dan inferensial dengan teknik Structural Equation Modeling (SEM). Hasil pengujian hipotesis yang dilakukan dengan teknik SEM menunjukkan bahwa faktor eksternal (lokasi strategis usaha, kemampuan daya saing, keberadaan mini market) berpengaruh positif dan signifikan terhadap pendapatan pedagang warung tradisional. Faktor internal (harga barang, tenaga kerja keliling, modal usaha memadai, diversifikasi produk) berpengaruh positif dan signifikan terhadap pendapatan pedagang warung tradisional.. Secara tidak langsung, faktor internal dan eksternal berpengaruh signifikan terhadap ketahanan pedagang warung tradisional di Kabupaten Badung melalui pendapatan pedagang warung tradisional.
其他摘要：Resilience Factor Analysis of Traditional Trader Facing Competitors Minimarket in Badung regency. Purpose of this study was to analyze the internal factors (price of goods, labor circumference, adequate venture capital, diversification of products) and external (business strategic location, competitiveness, the existence of mini market) indirect effect on merchant resilience of traditional stalls in Badung through the income trader traditional stalls. To conduct an analysis with engineering Structural Equation Modeling (SEM). Results of hypothesis testing was done by using SEM showed that external factors (the strategic location of the business, competitiveness, where minimarket) positif and significant impact on the income of traditional stall traders. Indirectly, the internal and the external factors significantly influence the resilience of traditional trader stall in Badung through the income traditional trader stalls. The regression results indicate a positive influence of external factors on the income trader trader at 0.037. Internal factors ( price of goods , labor circumference , adequate working capital , product diversification ) positive and significant impact on the income of traditional trader stall . Indirectly , the internal and external factors significantly influence the resilience of traditional seller in Badung through the income traditional seller stalls.
关键词：faktor internal;faktor eksternal;pedagang warung tradisional;minimarket;ketahanan usaha dagang
其他关键词：internal factors;external factors;traders traditional stall;mini;endurance trading business
