期刊名称：Marketing of Scientific and Research Organisations
印刷版ISSN：2353-8503
电子版ISSN：2353-8414
出版年度：2014
卷号：11
期号：1
页码：3-23
DOI：10.14611/minib.11.01.2014.10
语种：English
出版社：The Institute of Aviation
摘要：The goal of the article is to present the substance of the neuromarketing,its assumption and possibilities,as well as the method of research of the activity of consumer’s brains.Particular attention was paid to the use of neuromarketing research in branding,efficient marketing of new products and in building effective advertising messages.An article is also an attempt to show the possibilities of using methods of neuroimaging in improving marketing activities of scientific and research institutions.
