期刊名称：Marketing of Scientific and Research Organisations
印刷版ISSN：2353-8503
电子版ISSN：2353-8414
出版年度：2016
卷号：22
期号：4
页码：42-52
DOI：10.14611/minib.22.12.2016.10
语种：English
出版社：The Institute of Aviation
摘要：Under conditions of constantly growing competition,what is becoming a key problem is keeping the previously acquired clients.Their trust in the provider and regularly repeated purchases are an expression of the efficiency of marketing activities conducted by companies.What is becoming a measure of success is the satisfaction and loyalty of buyers.Companies spend a lot of money to attract clients and the competition keeps trying to take away their clients.A lost client means not just the loss of a future order – this is the loss of revenues equal to the value of all products which a particular buyer could purchase in his entire life. On top of that comes the cost of acquiring new client to replace the old one.TARP research shows that the cost of acquiring a new client is five times higher than the cost of pleasing an existing client (Kotler,2006).In the publication the significance of the relations with the client are discussed with regard to efficient marketing strategy.Moreover,the results of client satisfaction surveys and market analysis taking into consideration the revenues from sale of services in the area of micronization are presented.
